Strategy · Business · Creativity · Berlin
I help founders and teams use design to grow their business.
Learn it in a talk Practise it in a workshop Decide with consulting Build it with Tukuna Studio
- years in brand & design
- 13+
- projects throughout my career
- 400+
- workshops & talks
- 80+
strategybusinesscreativityDifferent challenges. Different ways to work together.
- 01Design & Brand ConsultingA fresh perspective to move forward.1:1 guidance on your brand identity, website, UX/UI, digital product or overall design direction. Get expert feedback and clear next steps.
- 02WorkshopsFind direction together.Hands-on learning workshops for communities and programmes, plus the Brand Strategy Workshop to define your company’s own brand.
- 03TalksIdeas worth sharing. Knowledge worth using.Interactive talks for startup programmes, universities, accelerators and communities, combining practical insights with exercises and real examples.
- 04Design with TukunaLet’s make it real.From brand identity and websites to UX/UI and digital products, my studio Tukuna turns strategic direction into design you can use.
Strategy before design
I don't start with answers. I start by asking.
What could it become?What’s the real challenge? Who are we trying to reach? And what could this idea become?
I combine strategic thinking, business understanding and creativity to help people see opportunities, make decisions and move forward.
- Strategic thinkingUnderstanding the real problem.
- Business mindsetConnecting ideas with goals and growth.
- Creative thinkingExploring unexpected possibilities.
- Visual thinkingMaking complex ideas tangible.
Experience behind the ideas.
Years in design & creative direction
Projects throughout my career
Workshops & talks for teams, founders and programmes
Workshops, talks & mentoring with
Interactive talks
Talks you don’t just listen to.
I believe learning works best when people participate. My talks combine real experiences, useful insights and interactive exercises, so participants leave with something they can put into practice.
What people say
Good work starts with understanding people.
Gaby helped us every step of the way, from asking the right questions, probing, going deeper, and proposing concrete design ideas.
Harry CruzFounder & CTO, Rhesis AI Gaby’s energy, combined with her creative facilitation approach, fostered a great atmosphere for learning, collaboration, and networking.
BHT Startup HubWorkshop on Brand Identity …her ability to get a deep understanding for our company values and goals during these workshops, and to work this understanding creatively into her designs.
Nic MorrisonProduct Design Engineer, LaceWing Tech
hola · hi · halloAbout
Hi, I’m Gaby.
I’m an Ecuadorian Creative Director, Brand Strategist and entrepreneur based in Berlin and living in Germany since 2015. I started my first business in 2012, and being both a designer and an entrepreneur shaped how I think: design is about understanding people, solving problems and building something meaningful.
Things I’ve built (and am building)
- Tukuna StudioStrategic design studio for tech companies.Since 2021
- TentakleDigital solutions for small businesses in Germany.In development
- Tukuna UniversitySharing knowledge, experiences and creative ideas.Community
- KiMy own design brand, where my entrepreneurial journey began.Since 2012
Let’s see what your idea could become.
Have a question, a challenge or an idea worth exploring? I’d love to hear about it.
Frequently asked questions
I’m a Berlin-based Creative Director and Brand Strategist offering design consulting, workshops and interactive talks for founders, startups and teams. Through my studio, Tukuna Studio, I also offer design services, from brand identity to websites and digital products.